BOOK YOUR STAY 01603 617841

Terms & Conditions

Information about us

This website is owned & operated by The George Hotel (Trading), we own and run The George Hotel & Arlington restaurant based at 10 Arlington Lane, Newmarket Road, Norwich, Norfolk, NR2 2DA.

Our VAT Number is GB 850149341 & our company number is 5075663

If you need to reach us, you can:

  • Call on 01603 617841
  • Write to us at The George Hotel, 10 Arlington Lane, Newmarket Road, Norwich, Norfolk, NR2 2DA
  • Email us at

Provisional Room Bookings

We are delighted to hold a provisional booking for you for a maximum of ten days, unless otherwise agreed by the hotel. During this time, should a further enquiry be received, we reserve the right to ask for immediate confirmation.


All bookings are considered provisional until the client has received a confirmation email from the hotel. The hotel reserves the right to release any provisional reservation

Credit facilities

It is the policy of the hotel for all take credit card details for all bookings and all accounts must be settled in full on the day of departure. Accounts cannot be forwarded to companies without prior arrangement and agreed credit checks.

Final Payments

Clients not having credit facilities with the hotel must settle all outstanding charges in full on departure. If credit has been granted, full payment of any outstanding balance must be made within 28 days. Any queries will not affect the immediate payment of the remainder of the account. After this date we reserve the right to charge interest on the outstanding balance at the rate of 5%.

Amendments, Cancellations and Reduction in Numbers

In the unfortunate circumstances that you have to cancel your confirmed booking the hotel will require a full 24-hour period of notice. Anything thereafter the 24 hours period the hotel reserves the right to deduct the first nights’ accommodation from the given credit card.

Non-Arrival Charges

Any guest who fails to arrive without notice will be charged at the full rate for the duration of the stay.

Amendments or Cancellation by the Hotel

The hotel reserves the right to cancel any booking forthwith or reserves the right to offer alternative facilities without any responsibility on its part in the event of any occurrence beyond the reasonable control of the hotel, which shall prevent it from performing its obligations in connection with the booking.  If the booking might in the opinion of the hotel prejudice the reputation of the hotel. If the client is more than 30 days in arrears of previous payments to the hotel. If the hotel becomes aware of any alterations in the client’s financial situation.

Prices and payment

Prices for our products may change from time to time, but changes will not affect any order which we have confirmed.

Prices shown against each product listed:

  • Are inclusive of vat where applicable.
  • Not inclusive of a service charge.

Any products highlighted as being subject to a promotional price have previously been available at the higher indicated price on this website, other websites or at The George Hotel.

We accept all major credit cards.

When the order is placed for a room at our website, your booking and payment are handled by the Best Western Hotel Group. We do not hold your credit card details on our computer systems or on paper.

Any refunds to you will be made to the credit card or debit card used by you to pay. There is lots more information on the information we do keep further down in How We Use Your Information & GDPR

Tax Charges

All charges are inclusive of UK VAT at whichever rate is applicable. You are able to ask for a VAT receipt for any items purchased & paid for.

Webshop images and Descriptions

Images on the website are intended for illustrative purposes only and may not be exact representations of the item they represent.

Intellectual Property Rights

In plain English – you are not allowed to use change or copy any of the wording, pictures or behind the scenes computer coding you find on this website, the only exception being that you print a hard copy of something you find on the website for you own private use, but not for commercial reasons.

All rights in all content including but not limited to copy, images, software (including code, interface and website structure) and the design, look and feel, and format of 'the site' are owned by us. You agree that you are permitted to use material and/or content only as set out in these Terms and Conditions. No other use is permitted without express authorisation by us in writing and, where given, you agree not to, in part or full, copy, transmit, distribute, exploit commercially, amend, translate, share with or make available to any other person any such material or content or create derivative works of such material or content.

We are the sole owners and authorised users of all trademarks, service marks, design marks, patents, copyrights, database rights, image rights for photographs contained on 'the site' and all other intellectual property appearing on or contained within 'the site' including but not limited to the page design and layout and the source code. Except where provided for under these Terms and Conditions, use of 'the site' does not grant any right, title, interest or license to you of any such intellectual property and any use or reproduction of the intellectual property is prohibited.

You are welcome to print hard copies of material from 'the site' solely for your lawful, personal and non-commercial use. All other copying in whatever form, whether electronic, hard copy or any other format or use for commercial purposes without our prior written consent, is prohibited. All other rights are reserved.

No photography, imagery, text, source code or any other material shown on this website ( may be used in any circumstances for commercial purposes, nor may any of our material herein be altered, cropped, transformed, built upon, or in any other way changed or reproduced, whether from our own websites or copied from third party websites in breach of this condition themselves or otherwise redistributed without our prior written permission.

You may not engage in any price scraping or price harvesting in respect of products on 'the site' without our prior written consent.

How We Use Your Information & GDPR (our Privacy Policy)

On 25th May 2018 a new law known as GDPR will come into effect giving you greater control of your own data. We have put things in place to make it easy for you to inspect the data we hold on you or to remove the data totally.

Obviously it is necessary for us to collect some data about you in order to take your order, payment and delivery instructions - so some re-assurances. We will endeavour to ensure the information we hold will be accurate and up to date. If you find any inaccuracies let us know and we will correct your record or delete it if you wish.

The personal information which we hold will be stored securely in accordance with our internal security policies and the law. We will transfer your data to Mailchimp for the purpose of sending out newsletters, Mailchimp is a dedicated and very secure platform and will not share the data elsewhere.

Room bookings made on our website are handled by Alacer – you can contact them on email: to find out what data they hold about you.

Any rooms booked through 3rd party sites such as will have their own Data policies. Please contact the booking company you used to find out more.

We will not disclose any of the details we hold to any other third party; to be clear - we obviously have to tell the postman / courier the address you gave us if we are posting you vouchers etc - but that is about as far as our info sharing goes.

You can unsubscribe by clicking the “unsubscribe” button at the bottom of any email we send you. We will not e-mail you any marketing material in the future if you unsubscribe.

You can do also do the following:

  • Request to see the data we hold that about you
  • Request that we delete all the data we hold about you
  • In the event that you have made a purchase of goods from our website or venue, we will not be able to delete you records for 12months form the date of purchase.
  • Update the information we hold about you (change of address etc)

All of the above can be achieved by emailing


Your use of The George Hotel website and/or application to make a reservation at The George Hotel indicates your acceptance of this Privacy Policy. If we change our privacy policy we will post the changes on this page and may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. We are committed to protecting your privacy. We will only use the information that we collect about you.

Cookies - how we use them

We may use technology to track how visitors use our site. This can include using a "cookie" which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. Please read on for more information about our cookie usage.

Most websites use "cookies" which is simply a small file that is stored on your computer.

Some cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies and enable us to remember things about you as a returning visitor. Persistent cookies are great time saving devices as they allow you to be automatically logged in when you return to our site.

For more information about cookies, please visit Alternatively, you can search the internet for other independent information on cookies. By accessing this website, you agree that we can place cookies on your device. You can disable cookies completely by changing your browser settings; however some areas of the site will not be accessible or may not function properly.

Our system will place cookies on your device as soon you visit any page on our website.

If you delete cookies relating to this website we will not remember things about you, including your cookie preferences, and you will be treated as a first-time visitor the next time you visit the site.

We use cookies to:

  • Remembering your choices (such as opt out choices etc)
  • To anonymously track how visitors access and browse our website thereby enabling us to optimise and improve our service

Important note: Disabling cookies may mean that you cannot access parts of our website.


Our website may contain links or references to other websites outside of our control. Please be aware that we have no control over these websites and our Privacy Policy does not apply to these sites. We encourage you to read the privacy statements, terms & conditions of linked or referenced websites you enter.